# BizBuilder — full long-form context for LLMs and agents

## What BizBuilder is

BizBuilder is the AI growth copilot that grows with solo founders from first URL through scaled business — and eventually becomes a product factory that spawns and operates ventures autonomously.

A vibecoder is a solo founder who shipped a product with AI tools (Lovable, Cursor, Bolt, v0, Replit, Claude Code) and has zero users. BizBuilder is the AI Copilot for vibecoders — it runs the customer-acquisition loop for them: hypothesis → test → measure → diagnose → execute → re-test, end-to-end, until traffic converts or we tell them honestly it won't. **Builders should stay builders. We do the labor of being found.**

## The loop

1. **Paste your URL** — the vibecoder submits their live landing page. No card asked.
2. **Probe** — BizBuilder reads the page and proposes 2-3 audience-archetype *districts* (the UI renders the product as a city; audiences are districts, channels are roads). The founder approves or edits the archetypes and picks a brand vibe.
3. **The micro-test (free)** — BizBuilder runs a real, hard-capped (~$10-15) ad/seed micro-test across the chosen districts on cheap cold-start-friendly channels (Bing, X, Reddit, Telegram, niche-community placement).
4. **City census** — within hours the founder watches real strangers arrive as dots flowing into their city. Bustling districts (Double-Down), trickling districts (Pivot), and empty districts (Kill) ARE the Reading — the picture is the Reading, no editorial text.
5. **Engine** — if a district lights up, the founder subscribes to the continuous Engine at $79/month. The Engine keeps growing what worked: new arrivals, districts expanding, the Distribution Index climbing.

## Pricing — the lifecycle ladder

| Stage | Customer state | Pricing |
|-------|---------------|---------|
| Probe | First test — paste a URL, watch the micro-test | **Free.** A real one-shot diagnostic, not a trial. No card asked. |
| Engine | A district lit up — continuous pursuit that scales what worked | **$79/month**, month-to-month, cancel anytime. Annual: $790/year. |
| Ad media | Funding the ongoing ads the Engine runs | Passed through to the ad platforms **at cost, zero markup**. The founder funds their own media; BizBuilder makes money on the subscription, never on a media spread. |

A future premium tier (richer creative generation, deeper analytics, white-glove onboarding) will be added *after* the Free Probe + $79 Engine loop is running and real founders tell us what they would pay more for. It is deliberately not pre-specified.

What BizBuilder never charges: no success fee per customer, no revenue share, no cut of the founder's sales, no markup on ad media, no usage-based "credits" billing.

## ICP — vibecoder

A vibecoder is:
- Solo (no marketer, no growth hire)
- Shipped a product with AI tools, often in days not months
- Has zero or few users
- Knows the product, not the ad-platform jargon
- Time-poor; can't read 5 marketing books before launching ads

BizBuilder is built for this person specifically. We are not a tool for marketers (that's Plurio / Humblytics territory).

## Scout — the analysis layer

Scout reads the landing page and proposes the district archetypes citing two libraries:

- **Seed library** (~30 hand-curated patterns): canonical audience/channel shapes for product types we've seen.
- **Vector library** (25 practitioner vectors): chains validated by named perf-marketers with reported results.

## Channels (V1)

- **Microsoft Advertising (Bing)** — fastest account approval; high-intent search.
- **Google Search** — broadest keyword-intent.
- **X / Twitter Ads** — fast-moving builder/founder audiences.
- **Reddit Ads** — community-aware sponsored posts in dev / SideProject / Entrepreneur subs.

Channel adapters are modular. New channels (Meta, TikTok, SEO content, cold email) are added without modifying the state machine.

## Honesty

BizBuilder owns the loop, not the outcome. We do not promise customers. We do promise honest exit when the loop exhausts: when traffic arrives but conversion doesn't, the diagnosis frames the funnel break point as "the data shows X" rather than "your venture failed." When the issue is structural (product/category, not distribution), we say so. On a Silence Reading the founder owes nothing; the Engine subscription is cancel-anytime, one tap.

## For agent integrations

The MCP server is in development. Planned tool surface:

- `bizbuilder.scout(url)` — read-only district/conjunction proposals (no spend).
- `bizbuilder.test_pmf(url)` — run a free Probe to find your first customers.
- `bizbuilder.observe(venture_id)` — current state + outcomes.
- `bizbuilder.decide(venture_id, decision)` — submit K/P/DD.

See [agent.md](https://bizbuilderai.com/agent.md) for the canonical machine-readable spec.

## Sources

- Pole Star: https://bizbuilderai.com/ (landing)
- This file: https://bizbuilderai.com/llms-full.txt
- Agent spec: https://bizbuilderai.com/agent.md
- Sitemap: https://bizbuilderai.com/sitemap.xml