Answer 1
Framework-as-Diagnostic Overlay
Greg's 7-tactic framework overlaid on Yuri's current infra: | Tactic | Greg's framework says | We have | Verdict | |---|---|---|---| | 1. MCP server as sales team | Publish to Smithery/MCPT/OpenTools for $0 CAC discovery | Zero — neither BizBuilder/KPDD nor Solacian have an MCP server | **REAL GAP** — but applicability depends on whether the product answers a queryable question; Solacian (Maze-dissolving AI) plausibly does, KPDD (PMF discovery) plausibly does | | 2. Programmatic SEO at 10K-page scale | Next.js + Firecrawl + AI content for "best X for Y" patterns | Zero pro…
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md
Answer 2
Strategy 4: Answer Engine Optimization (AEO)
The thesis: be the source AI cites. Old SEO (30,000-word blog posts, backlink building, keyword stuffing) is declining; zero-click searches growing. AEO in 2026 = SEO in 2010. First movers will own niches for years. Goal: get cited by ChatGPT and Perplexity via structured direct answers, FAQ format, schema markup, comparison tables that AI can parse. Evidence: Peter Levels' AI referrals jumped from 4% to 20% in one month. Expected to keep increasing across e-commerce, SaaS, apps. Playbook (start this week): 1. Google the top 20 questions your customer asks 2. Write defin…
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md
Answer 3
PART IV — ESCAPE VELOCITY
**Ch. 17 — Dropbox.** When networked products work, they *really* work — but Escape Velocity is furiously *sustaining* growth. Dropbox: IPO 2018 (NYSE: DBX) at $10B+; **fastest SaaS to $1B ARR**; 500M+ users in 8 years; launched April 2007 with a **4-minute self-narrated demo video** → beta waitlist 5,000 → 75,000 overnight (Reddit/HN/Digg). Classic "come for the tool, stay for the network" + a referral program giving storage. **[BIZBUILDER] Growth Team:** Dropbox built a cross-functional Growth & Monetization team (controversial in a product-driven culture). **HVA vs. LVA:…
Source: src/lib/bricks/sources/andrew-chen-cold-start-problem.md
Answer 4
Strategy 1: MCP Servers as Your Sales Team
The thesis: MCP server = an app for AI assistants. When a user asks Claude or ChatGPT a question that your product answers, the AI discovers your MCP server and returns your product. Zero CAC. The AI assistant becomes your sales team. Evidence: Fintech-space friend, 150+ installations in 30 days, $0 ad spend, vibe-coded quickly. Greg's framing: "Building an MCP server in 2026 is like building for mobile in 2010." Caveats: Not for every product. Boring businesses and some SaaS won't fit. Best for SaaS with a clear answerable question. Playbook (start this week): 1. Identi…
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md
Answer 5
B076 — Apple Search Ads on App Store keywords
Apple Search Ads on App Store keywords. Lowest CPI for mobile. **Tool:** T075 Apple Search Ads API.
Source: _reference/bricks/README.md
Answer 6
Conclusion — The Future of Network Effects
Uber's "War Room" was renamed the "**Peace Room**" ("Uber 2.0," 25,000+ employees, slowing growth, profitability emphasis). The Silicon Valley "circle of life": entrepreneurial employees leave big companies to seed new ones (PayPal/Google/Yahoo alumni founded YouTube, Instagram, LinkedIn, WhatsApp, Salesforce). Networked products have reinvented software and reorganized industries. **Crypto** is "one of the most important new technologies, with networks at its core" — soon "every software developer will have to think about network effects as part of building products."
Source: src/lib/bricks/sources/andrew-chen-cold-start-problem.md
Answer 7
Cross-Domain
- bridges(#product -> #content): the five-stage curve and the named tactics are publishable framing for BizBuilder/operational-design content - bridges(#bizbuilder-platform -> #bizbuilder-users): the book is dual-use — BizBuilder applies it to its own GTM *and* teaches it to users as in-product coaching
Source: src/lib/bricks/sources/andrew-chen-cold-start-problem.md