Brick 1
Framework-as-Diagnostic Overlay
Greg's 7-tactic framework overlaid on Yuri's current infra: | Tactic | Greg's framework says | We have | Verdict | |---|---|---|---| | 1. MCP server as sales team | Publish to Smithery/MCPT/OpenTools for $0 CAC discovery | Zero — neither BizBuilder/KPDD nor Solacian have an MCP server | **REAL GAP** — but applicability depends on whether the product answers a queryable question; Solacian (Maze-dissolving AI) plausibly does, KPDD (PMF discovery) plausibly does | | 2. Programmatic SEO at 10K-page scale | Next.js + Firecrawl + AI content for "best X for Y" patterns | Zero programmatic pages; KPDD/Solacian don't have SEO surface | **REAL GAP** for both; needs a keyword pattern decision before any code | | 3. Free tool as top of funnel | Grader/analyzer/calculator, instant value, share-driven loop | KPDD itself is arguably a discovery tool but is gated by signup, not free-tool-grade | **PARTIAL GAP** — KPDD could expose a free analyzer slice; Solacian could expose a free "Maze diagnostic" | | 4. AEO (Answer Engine Optimization) | Top-20 questions + FAQ schema + monitoring via Otterly/Profound | Zero structured FAQ surface on either product site | **REAL GAP** for bo…
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md
Brick 2
Pattern 1: The Constraint-as-Gift Pattern
**What it is**: The most successful GTM strategies emerge FROM constraints, not despite them. Founders who embrace a limitation and design around it outperform those who try to remove it. **Evidence**: Monzo (15 cards -> hackathon scarcity), Spotify (500ms latency -> P2P illusion of speed), Transferwise (FX fees -> P2P matching), Zapier (no funding -> paid beta filtering), Shopify (Rails niche -> community credibility) **BizBuilder implication**: When a founder says "I can't afford X" or "I don't have Y" - that's not a problem to solve, it's a GTM motion waiting to be discovered. The proposer should ask: "What would you do if you ONLY had this constraint?"
Source: src/lib/bricks/sources/first1000-pmf-patterns-library.md
Brick 3
Strategy 2: Programmatic SEO (10,000 Pages)
The thesis: create 10,000 SEO pages in 48 hours via keyword patterns + structured data + AI-generated unique content. Math model: - 10,000 pages × 30 visits/month each = 300,000 monthly visitors - 2% conversion = 6,000 conversions/month - $10 each = **$60,000/month from pages built once** - Caveat: 30 visits/month doesn't happen overnight; SEO compounds over time Critical: content must not feel like AI. Lots of optimization needed. Start with a few pages, scale once quality is right. "Press one button" myth is rejected explicitly. Playbook (start this week): 1. Pick a keyword pattern: `[product type] for [niche]` or `[service] in [city]`. Examples: "CRM for dentists", "roofing in Miami" 2. Build dataset via Firecrawl (scrapes + clean structured data) or existing databases 3. Create page template in your framework: Next.js, Webflow, WordPress — pick what you use 4. Use AI to generate unique paragraphs per page (not variable swaps; high-quality content) 5. Human-in-the-loop editing on a sample 6. Publish 100 pages as MVP 7. Monitor indexation 8. Scale once indexed Applies to: services, SaaS, apps, boring businesses, agencies. Programmatic SEO is still under-tapped.
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md
Brick 4
B043 — Record your process → transcribe → that's the lead magnet
Record your process → transcribe → that's the lead magnet. **Note:** Manual by design — requires founder's attention. Cut-adjacent for platform.
Source: _reference/bricks/README.md
Brick 5
Pattern 8: The Channel-Era-Match Pattern
**What it is**: The right distribution channel depends on WHEN you launch, not just WHAT you sell. Channels have lifecycle stages; early-mover advantage in a new channel is worth more than optimization of a saturated one. **Evidence**: Morning Brew (first Instagram Stories ads = 10x lower CAC for 48 hours), BeReal (TikTok virality in 2022 before saturation), Match.com (early internet = community events), Plenty of Fish (2003 Google SEO = free 4K signups), Discord (Reddit communities during game expansion launches) **BizBuilder implication**: The proposer should track: which distribution channels are emerging/under-saturated RIGHT NOW? Auto-scan for new platforms, format shifts, algorithm changes. The "Law of Shitty Clickthroughs" means yesterday's channel is already declining.
Source: src/lib/bricks/sources/first1000-pmf-patterns-library.md
Brick 6
Flow 1: SEO Content Machine
Research keywords -> scrape page-1 -> write with perspective -> publish via CMS API -> track GSC -> optimize -> batch all keywords.
Source: src/lib/bricks/sources/gtm-engineering-flows-combined.md
Brick 7
Strategy 5: Viral Artifacts (Make Outputs Shareable)
The thesis: Spotify Wrapped gets 100M shares every December. Everyone shares it. It says something about their identity. Build the equivalent for your product. Examples in the wild: - GitHub contribution graph → devs brag about green squares on Twitter - Stripe Atlas incorporation milestone → founders tweet "just incorporated" / "5 years ago today" - Duolingo daily streak → users brag about 365-day streaks - (Snapchat streaks were arguably the original) Look at social products for design psychology, then bring it into whatever you're building. Playbook (start this week): 1. Identify the output or milestone your user would screenshot and share 2. Make it beautiful, shareable, branded — logo subtle but present (big logo = no one shares someone else's logo; it should feel about THEM) 3. Add a share button that prefills the post with the artifact 4. Every share = free impressions to your exact target audience B2B works too. B2B are people. They share in Slack or Teams. Just ask: what would they share with the group you want more of?
Source: src/lib/bricks/sources/greg-isenberg-bootstrap-distribution.md